The challenge was to excite and inspire new and existing consumers that No7 is a destination for incredible, luxurious, yet affordable make-up. The aim was for people to leave their perceptions of No7 cosmetics behind and experience the standout quality of the Pro Artist range experiencing the products completely blind. It was important for the design to immerse customers in a luxurious, premium environment that felt both elegant and aspirational reinforcing the message that No7 offers premium quality products. The space needed to exude sophistication, invite participation, interaction and encourage guests to engage directly with the products in a way that enhanced the sense of exclusivity. This immersive experience should not only showcase the premium quality of the brand but also drive customers to seek out the No7 range for themselves in store.
DESIGN | Cleo Harris-Seaton
AGENCY | Heaps + Stacks and The Pharm
FABRICATOR | Design Services
An immersive, sensory-rich environment was crafted that embodied the essence of luxury and exclusivity. The pop up was reminiscent of high end luxury beauty stand; with mesh panels, marble counters and gold detailing.
On the first day the stand was completely unbranded and guests were welcomed into the stand by BA’s offering them beauty advice, samples and the opportunity to try out the new Pro-Artist beauty range. Guests then walked through the curtain to a magic mirror where the mystery brand was revealed alongside a photo moment. On the second day the No7 branding was applied to give maximum visibility within the shopping centre.From the moment customers entered, they were captivated by the elevated spatial design which layered brushed gold finishes with white marble textures contrasted with deep grey hues. The space was elegantly designed to feel both sophisticated and inviting, with interactive elements that encouraged personal engagement with the products. A carefully orchestrated surprise reveal of the brand sparked curiosity and excitement amongst the customers.
