With Humantra launching in UK and expanding into Boots Stores nationwide they wanted to create an activation which would drive brand awareness in the UK, offer samples and highlight their hydration report. Humantra requested a minimal, clean but premium pop-up with a high footfall to meet, greet and introduce consumers to their electrolytes.
DESIGN | Cleo Harris-Seaton
AGENCY | Heaps + Stacks
FABRICATOR | Other Stuff
The Humantra activation transformed the bustling concourse of Waterloo Station into a striking brand experience that stood out amid the city’s daily rush. The design delivered a clean, minimal yet premium aesthetic, expressed through the bold signature blue architecture and crisp white branding that mirrored Humantra’s fresh, modern identity. The pop-up’s structure featured sleek integrated shelving which illuminated the product range and built-in hydration taps, from which passers by could sample the product. The bold integration of, 'The Humantra Post,' with the provocative headline 'The UK Has a Drinking Problem,' sparked curiosity and conversation among commuters, perfectly blending education with engagement. The activation successfully leveraged the high footfall environment, drawing commuters to sample the electrolytes and learn about hydration science in an approachable yet aspirational setting, effectively introducing Humantra to the UK market and driving awareness ahead of its nationwide rollout.
