The challenge was to develop a premium, London coffee stop that drew inspiration from the new Miutine Fragrance. The activation needed to highlight the key notes whilst blending playful, engaing elements with innovative coffee collaborations. The concept needed to appeal to trendsetting Gen Z and millenial audiences, whilst weaving literature into the experience to reflect Miu Miu’s commitment to female empowerment.
DESIGN | Cleo Harris-Seaton
AGENCY | Heaps + Stacks
FABRICATOR | Design Services
The final concept successfully translated the brief into a refined yet playful pop-up experience that seamlessly blended fragrance, coffee culture, and creative expression. Drawing inspiration from the new Miutine fragrance by Miu Miu, the London coffee stop embodied a premium aesthetic incorporating the pastel tones of the brand, minimalist design and sensorial storytelling. The kiosk’s curated displays highlighted the fragrance’s key notes through evocative imagery and tactile literature, while innovative coffee pairings echoed these olfactory elements; bringing the scent’s essence to life through taste. The integration of books and printed materials reinforced Miu Miu’s literary and feminist ethos, celebrating female empowerment and intellectual curiosity. The space invited visitors to discover, sip and engage. An experiential fusion of scent, style and self-expression.
