The task was to create a 3-day Pop-Up activation tailored to Hourglass Cosmetics with the aim to captivate with its sleek aesthetic and premium allure. The installation should embody the brand's essence, highlighting the launch of the veil skin tint collection and showcasing its innovative product range and commitment to luxury beauty. The design should be minimalist yet striking, incorporating Hourglass's signature colours and textures. With a focus on creating a disruptive and cool experience which engages the customer and drives them to purchase products at the Space NK store.
DESIGN | Cleo Harris-Seaton
AGENCY | INCA
FABRICATOR | Firecracker
The design embodied the Hourglass aesthetic incorporating a minimalist, premium finish with a balance of gloss white textures, gold detail and Hourglass artwork. The shape of the main pop-up was inspired by modernist architecture and the angled roof gave the space a more dynamic and disruptive presence. The space was carefully designed to allow for customer engagement and interaction implementing a ’shade match' bar and room for product testing. Space was also created to serve guests with Hourglass favours and refreshments creating a full VIP experience.
The in-store pop-up was designed to create an engaging Hourglass presence to attract customers and drive sales. A similar minimalist and premium treatment was given to the installation conveying a feeling of quiet luxury and communicating the high-end quality of the product.
