To create a captivating and immersive experience highlighting the brand's innovation in the skincare industry. The installation should have a "wow" factor, drawing in visitors with visually stunning and interactive elements that expand the Bubble brand universe. The design must be modular, allowing for easy assembly, disassembly, and future use in various locations. The atmosphere should be playful, inviting, uplifting yet sophisticated, creating an environment where staff and visitors can connect deeply with the brand and should exhibit a maximalist approach to colour textures incorporating areas where the Bubble products can be displayed.
DESIGN | Cleo Harris-Seaton
AGENCY | Motive Productions
FABRICATOR | Arsenal New York
The set design combines a variety of curved shapes and volumes to create the installation using a mix of satin and sheer finishes and the signature brand colours to communicate the sophisticated playfulness of Bubble. The space was designed to be open-plan, allowing visitors to enter and roam freely throughout the installation encoraging exploration and discovery. A snug ‘cloud’ space was created allowing visitors to connect and share their experience of the brand and its products and vibrant display areas provided the opportunity for products to be tested and to educate users on the benefits of the collection.
